Here's our gift to you, Sheffield!
- True North Brew Co
- Jun 6, 2022
- 2 min read
Updated: Jun 30, 2022
We hosted our very first Eldon Street Party on Thursday 2nd June, where we were treated to good food, great music, and even better beer (hello, Celebration Pale š)!
But the highlight of the day was the unveiling of our brand new mural painted by local muralist, Rob Lee.
Painted in Rob's instantly recognisable use of pattern, repetition, and abstraction, the mural stretches from the edge of Forum Kitchen + Bar across to our Eldon Street brewery and has been commissioned as part of our '30 Years of Us' celebrations.
We're extremely proud of the incredible business we've built over the past thirty years, and we're even more grateful to the local community who have supported us since 1992.
This unique piece of street art is our way of giving back to you, the incredible people of Sheffield, and helping to brighten up Devonshire Green as well as play a part in reigniting the city centre.
Our Eldon Street Party also saw the launch of our Celebration Gin, a limited edition Sheffield Dry Gin featuring a special label created by Rob Lee, and our Celebration Pale, a 5% pale ale brewed with 30 hops.
You can try our Celebration Gin and Celebration Pale on the bar in our venues or buy your very own bottle of Celebration Gin online, or in our store, and keep a little piece of original Sheffield street art in your drinks trolley.
Visit our mural at
Fancy winning a bottle of Celebration Gin?
All you've got to do is snap a selfie outside our new mural and share it on your social media, using #TNBC30!
Since thirty years is such a massive milestone, we're continuing the party all summer long! Join us at the next stop on our Summer of Love tour on Saturday 2nd July at Riverside Kelham for beers, beats, and a BBQ!
That Eldon Street Party sounds like an absolute blast! The mural looks fantastic - Rob Lee's style is so distinctive and really brightens up the area. It's wonderful to see a local business celebrating its anniversary and giving back to the community in such a creative way. Makes me think of the satisfaction of building something from the ground up, kinda like starting a new life in BitlifeĀ and seeing where it takes you.
Sheffieldās new mural? Pure āāmural ragdoll hitāā ! Charging down NOW for that gin-winning selfie scavenger hunt ššø. Classic āāSheffield flexāāāthis city always detonates āānext-level art quakesāā!
I recently visited the Eldon Street Party in Sheffield and was genuinely impressed by the vibrant atmosphere. The combination of delicious food, great music, and the Celebration Pale beer made it a perfect evening. The new mural by Rob Lee adds a fantastic artistic touch to the area, really showcasing the city's creative spirit. Itās wonderful to see local businesses celebrating their history while engaging with the community. If youāre looking for a fun way to unwind afterwards, Iād suggest trying out Block Blast - itās a great entertainment option to relax and enjoy some light-hearted fun.
That new mural looks awesome! I gotta swing by and grab a selfie with it for a chance to win that Celebration Gin. Sounds like a good summer party happening in Sheffield ddgames!
That new mural looks awesome! I gotta swing by and grab a selfie with it for a chance to win that Celebration Gin. Sounds like a good summer party happening in Sheffield!